Oh, NO! - just when I think I have a routine that works, something always crops up to spoil it. This time, it's the New York Times - they're going to start charging for access to the online version of the paper. The first shoe to drop was this article from CNET: Report: New York Times to charge online readers
For months (years, maybe?) I have had a routine as comfortable as an old shoe - I sit down at my desk in the morning, review iGoogle for top stories, and almost always click through to a New York Times story in today's paper - the online paper, that is.
There's always something of interesting to read in the Times. The journalism is top-drawer, the arts, cultural, and technology reviews are insightful, and the photography and multimedia are engaging.
The only problem? They're not making any money on people like me! I don't give them a nickel for all the articles I read online. Now, in my defense, I did try to order a paper-based New York Times subscription recently (honest, I did), but because of where I live (upstate New York), it was delivered a day late, which is kind of ridiculous when you think about it. I suppose it would be alright if I had no other news sources, but a day late? And so I became a devotee of online access.
Having tried and failed in recent years to make a go of online subscriptions, the Times has a very tough road ahead. The big question is: will online viewers convert to online purchasers? Will they go the pay-per-article route? If so, will this business move succeed?
I am routing for them, but honestly don't know if I want to take out my micro-wallet of digital dollars every time I want to read an article (and will such articles pop up in iGoogle anymore, or will they be behind a digital fortress?)
I - along with millions of online readers - wait for the second shoe to drop.